'Design a new range of packaging for Ted Baker’s merchandise.
The development of your design will focus on minimising
environmental impact and maximising the
sustainable credentials of the packaging, from materials
through to application.'
This brief would incorporate my dissertation subject with my
studio work, they want a sustainable packaging, not one that
send the message of environmental packaging but packaging
that has been thought out, as they put it 'deliver a great looking
range with a ‘hidden’ approach to reducing environmental impact
and avoid ‘banner waving’ about it.'
Their sustainability statement from their website,
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