Third Year Brief-Penguin

Each year Penguin set a brief to re-design the cover of a classic book,
this year it for The Big Sleep by Raymond Chandler, 
they ask for you to 'Try to design a new cover for a new
 generation of readers, avoiding the obvious clichés.
 Originality is key.'

I want to use this brief as a starting point for my own brief, 

I want to take well known, best selling, renowned cook books

and re-design the covers for them to be re-released as a new

series.

I will also propose all the promotional, online and in store

material for the books.