Target Audience....M&S

I went on the M&S website, in their About Us section I tried to find more about their products and target audience.


-“In Food, we will establish a clear market position as a specialist high-quality retailer, inspiring customers with our unrivalled quality and innovation. Our focus will be on fresh, speciality and convenience, bringing the Best of British and Flavours of the World to our customers."


-Food

'In Food we will build on our heritage of quality and innovation to establish a clear market position as a specialist, high quality food retailer focusing on freshness, speciality and convenience.Branded foods will play a role only where we cannot develop our own best in class M&S alternatives. We will reduce the number of non-M&S branded lines from 400 to around 100, predominantly by reducing the number of pack sizes rather than the choice of brands. At same time, we plan to introduce 100 distinctive international brands, exclusively available at M&S.

The space in our food hall is currently under-utilised. Better use of space will allow us to bring in new products, increasing our range from 7000 to 8000 lines, offering our customers greater choice and more innovation.

We will ensure that we continue to provide great value on our core lines, improving the quality without increasing the prices. Our focus however will be on developing products unique to M&S and characterised by innovation and superb quality, inspired by the Best of British and Flavours of the World.'

-This is their current website for the food department of their store.

 

I think M&S is the best place for my product to be placed,
 they have a focus on the Best of British flavours which
 connects in with the Jubilee theme.
Their main target audience seems to be adults over 25/30
 who have a moderate income, possibly with families/children.