-The Feel Good Drinks Company
-Originally founded by three executives from Coca Cola
-Established in 2002
-1 of your 5 a Day
-'To bring the world gorgeous, fruity soft drinks that are packed full of natural good stuff and to have some fun!'
-3 different ranges of drinks
-100% natural ingredients
-'The company now sells one Feel Good Drink every 2 seconds.'
-'Dump the Lumps'
-Product Proposal
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-Focus their target audience
-Promote flavour and freshness-connect with fruit
-Re-design their labels-make them stand out
-Promote in the right places- when people are on the move
-Give it more of its own character- keeping it fun and simple
-Move away from the innocent smoothie brand look-make it unique
-Make it more sophisticated and clean.
-Target Audience
-20-30 year olds
-Students and professionals
-Busy lifestyle
-Health conscience-gym goers?
-On the move
-Want to eat something quick and healthy
-Commuters-tubes/trains/car
-Independent food shops
-Media Distribution
-Campaign
-Re-design bottles
-Posters
-Billboards
-Newspaper Ads
-Context (Competitors/outlets etc)
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