I also thought about the bags that would be given to customers that purchased the cookbooks. The books are quite big and heavy so I thought about using tote bags, the customers could pick which one they wanted and they would receive it free with their book. I heat transfered the pattern on to the bag but they pattern could be screenprinted on.
To go with the Precious re-brand and stationary I ordered some personalised pencils with the Precious name on it, with the pink and gold colour scheme. For future events I am going to order more so we can give them/sell them at exhibitions and use them as promotion.
As part of the Precious re-brand I wanted to design some letter heads that Precious could use and send out to clients. I wanted to keep it all consistent with the branding so worked with the pink and gold colour theme again. Precious don't take themselves too seriously and have a fun feel to everything they do so I decided to go all out and use pink stock with gold foiling for all the text. I used the same typeface on the letterheads as I had done on the backs of the business cards. I also foiled the whole of the back of the letterheads, compliment slips and inside of the envelopes, I am proposing that if they were mass produced I would use a gold stock instead of foiling to save on costs.
To expand the range to go along side my cookbook brief I thought about the other products that could be made. One of the products I have made for the cookbook range is notebooks. The fronts are the illustrations from each of the cookbooks, printed on the same off white sugar paper stock. They could be for people to write their own notes about the recipes from each of the cook books, they could be bought individually or sold as part of the set.
This is the final printed out version of the dust jacket for the cookbook brief. I have printed onto off white sugar paper as after testing out the different stocks this is the one that worked the best with the colours and style of the illustrations. The cover includes the book title and author on the front and the ISBN number, barcode and Penguin logo on the back. I am proposing that the other information that is usually found on book covers like the blurb and reviews/quotes would be printed on the book itself underneath the dust jacket.
'The International Standard Book Number (ISBN) is a unique numeric commercial bookidentifier based upon the 9-digit Standard Book Numbering (SBN)code created by Gordon Foster, Emeritus Professor of Statistics at Trinity College, Dublin, for the booksellers and stationers W. H. Smith and others in 1965.' file://localhost/Users/francesca/Desktop/to%20blog/isbn%20number.html When designing my book covers I was looking at existing books to see what was needed, all books have a unique ISBN number which is normally written above the barcode.
