Wednesday, 7 November 2012

Promotion Design Development





We started to work with the type and images together, we are using the
Matilda type face along side AG Schulbuch BQ, which is the typeface
we used for our logo and publication...



The layout of the type needs to be changed, but it these designs
are just initial ideas to show the type of thing we want to produce.
The colours will match the colours used on our business cards and will
be screen printed over the digitally printed greyscale images and then 
spot varnished.
We are also yet to decided on which background images to use, the designs
above show different images on different layout, we are going to ask for feedback on them in our crit tomorrow.


Form and Writing's type face for inpress

Form and Writing have designed us a type face that we are 
going to be using on our promotional posters.
Its called Matilda,this is a preview of it...



Stock Choices




The images we are using on our background image design are all greyscale as the
spot colour will be used for the type and screen printed over the top.
We tried printing it on different stocks, all which were off white or grey as we didn't
just want to have a white background. We haven't looked at the weighting of
the stocks yet, we are focusing on the colours first.
The light grey stock worked the best with the greyscale images, we need to try
it with the bright colour type over the top as well.
We are going to take these designs to our crit and get some feedback on what works 
best.

Initial Design Ideas

(INSERT IMAGES)

Inpress Images



We went through the photos we had of our past events and work
we had done, we picked a few that we thought show off who we are
and what we do the best. We changed the images to greyscale to
be used on the background of our promotional material, they will need
to be edited further before we go to print. 

Inpress Promotional Material Initial Ideas



Sadie and I are doing the promotional material for our next inpress
event at the end of the month.
Form and Writing are designing us a type face to use so we are going
to make it the main focus of the promotional material.
We are looking to design flyers and posters, as well as stickers
and social media.

Tuesday, 6 November 2012